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What is K-beauty and J-beauty?

K-beauty (Korean beauty routine) is known for using unconventional ingredients like snail mucin and also known for their 10-step beauty routine. By incorporating the 10-step beauty routine, its main goal is to achieve luminous glowy translucent healthy-looking skin. 

K-Beauty Routine:

  1. Makeup remover
  2. Oil-based cleanser first, foam cleanser second
  3. Exfoliator (twice a week)
  4. Toner
  5. Sheet mask
  6. Essence
  7. Treatments with serums, ampoules, or booster
  8. Eye cream
  9. Moisturizer (day) / sleeping mask (night) 
  10. Sunscreen

    J-beauty (Japanese beauty routine)  is known for their simple yet effective and gentle approach to maintaining healthy clean skin. J-beauty comprises of 6 steps.

    J-Beauty Routine:

    1. Oil-based cleanser first, foam cleanser second
    2. Liquid lotion
    3. Sheet Mask
    4. Eye cream 
    5. Moisturizer
    6. Sunscreen 


    Do I need to incorporate all these steps? Is there a difference?

    You don't need to incorporate all the steps it really depends on your skin type and lifestyle. However, incorporating the main steps such as cleansing, toning, using an eye cream, moisturizer and sunscreen, will benefit your skin and keep your skin looking healthy. 


    What is a sheet mask and what are the benefits?

    A sheet mask is essentially a "sheet" made out of either cotton, fiber, or cellulose, etc. that is infused with serums that have beneficial and powerful vitamins, such as hyaluronic acid, vitamin c, collagen, etc. 

    General Benefits of Sheet Masks:

    • Hydrate skin 
    • Leaves skin looking healthy & glowy 
    • Smooths out skin texture
    • Anti-aging benefits
    • Reduces appearance of fine lines and wrinkles
    • Brightens skin complexion 
    • Reduces the appearance of pores 


    How often should I use a sheet mask?

    Depending on your skin type and lifestyle preference, you can use a sheet mask every single day. But it that seems like too much for you, then most beauty companies recommend either 1-2 times a week or 2-3 times a week. 


    How long should I leave the sheet mask on for?

    Leave the sheet mask on for the recommended time that is stated on the product packaging or on the website. If you leave a sheet mask on your face for too long and the sheet mask dries on your face, then a reversal effect will happen and the sheet mask will reabsorb moisture from your face. 


    When do sheet masks expire?

    Sheet masks have a long shelf life and will expire 1-3 years from the manufacturing date. Make sure to store your sheet masks in a cool and dry environment. 


    When do makeup/skincare products expire?

    Generally most makeup and skincare products expire within 3 months to 2 years. Below there is a general list of when makeup/skincare products expire. 


    Mascara: 3 months
    Foundation and concealer: 6 months-2 years
    Lipstick: 1-2 years
    Pencil eyeliner: 1 year 
    Cream or gel eyeliner: 2-3 months
    Eyeshadow: 1-2 years
    Blush and bronzer: 1-2 years


    Moisturizer: 6 months-1 year
    Eye cream: 6 months-1 year
    Face oil: 1 year
    Vitamin C serum: 3 -6 months


    What if I have an allergic reaction?

    If you have an allergic reaction to any skincare or makeup product, then stop using it immediately. A best practice before trying new products is to consult with your physician and conduct a patch test before full application. 


    How do I know if my products are authentic?

    Buy your beauty products from reputable retailers and ecommerce stores. You can always contact the business and ask them if they carry authentic products as well.


    What is the difference between Western and Asian skincare/makeup?

    The main difference between Western and Asian skincare/makeup products is the ingredients that they use. You'll find that most Asian skincare/makeup products feature unique ingredients such as royal jelly, snail mucin, yuzu fruit, etc. Both Western and Asian skincare/makeup products use vitamin C, hyaluronic acid, etc. 


    I'm scared to try Korean and Japanese products! What if I don't like it?

    We understand that trying out new products can be a scary process. However, as long as you conduct your own research and you feel like it might benefit your skin then go for it! But remember before trying new products consult with your physician and conduct a patch test before full application. 


    Kenage Beauty reserves the right to change and update the Educate page without notice. 

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